Journal

Stories from
the Studio

Weekly dispatches from Phantom Avenue — artist spotlights, tattoo guides, and studio news.

Studio Guide

Flash vs. Custom Tattoos in Edmonton: How to Choose

Flash starts with a pre-drawn design; custom work starts with your idea. Learn what can change, how each process works, and which route fits the tattoo you have in mind.

Style Guide

Neo-Traditional Tattoos in Edmonton: How the Style Works

Neo-traditional tattooing pairs bold structure with illustrative detail. See how it differs from traditional and fine line work, and whether it fits your idea.

Studio Guide

How to Choose a Tattoo Artist in Edmonton

Edmonton has plenty of tattoo shops — here's how to actually choose between them. A practical guide to matching an artist to your style, reading a portfolio the right way, and using the free consultation to find your fit.

Aftercare

Tattoo Aftercare in Edmonton's Climate

Tattoo aftercare is the same everywhere — until you factor in bone-dry prairie air and long summer daylight. Here's how to heal a new tattoo through Edmonton's winters and summers, and what to adjust by season.

Phantom Avenue on Global News: Art That Gives Back

Phantom Avenue on Global News: Art That Gives Back

Brian Gadoury and Juan Del Pino joined Global News Morning to talk about Phantom Avenue’s charity gala, Edmonton artists, and the community around the work.

Studio Guide

How Much Does a Tattoo Cost in Edmonton?

Straight numbers, no mystery: what tattoos actually cost at an Edmonton custom studio, what drives the price up or down, and how deposits, quotes, and day rates work at Phantom Avenue.

Studio Guide

Your First Tattoo Consultation: What to Expect

Walking into a tattoo studio for a consultation can feel intimidating if you've never done it before. Here's exactly what happens at Phantom Avenue — from the moment you book to the moment you leave with a plan.

Meet Juan Del Pino: The Realism Specialist

Meet Juan Del Pino: The Realism Specialist

Originally from Chile, Juan brings a meticulous approach to photorealistic tattooing. We sat down with him to talk about his process, his inspiration, and what actually makes a great portrait tattoo hold up over time.

Style Guide

The Art of Fine Line Tattooing

Fine line tattooing requires a different hand, a different needle, and a completely different mindset. Here's what makes it one of the most technically demanding styles in the industry — and how to find an artist who can actually deliver.

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